Respond directly to the growing tension in the UK construction industry between embodied carbon targets and design quality. Real carbon reductions come from real design intelligence—not just cradle-to-gate metrics.
Embodied carbon isn't just a number—it's a consequence of every design decision. At Clean Wave Org, we don't chase slogans. We quantify impact where it actually happens: in the end-use design, the material testing, and the lifecycle performance.
Material overordering due to poor planning and specification
Underperformance from inadequate material testing
Design shortcuts that inflate carbon footprints
Reliance on cradle-to-gate metrics only
Lack of end-use performance consideration
Precise material specification and ordering systems
Comprehensive material testing and validation
Functional clarity from day one design process
Full lifecycle carbon assessment methodology
Verified carbon savings through smart design
"Simply comparing 'cradle to gate' embodied carbon is insufficient… don't just consider embodied carbon up until Module A."— Reyan Clarey
"No—it's real. We've seen material overordering, underperformance, and design shortcuts that inflate carbon footprints. Our methodology demands better design, more relevant testing, and functional clarity from day one."
See how smarter design leads to verified carbon savings through our comprehensive approach to sustainable construction.
Comprehensive analysis of material performance in real-world applications, ensuring optimal efficiency and minimal waste.
Rigorous testing protocols that validate material specifications and performance characteristics before implementation.
Full lifecycle assessment from material extraction through end-of-life, capturing true environmental impact.
Explore our pilot projects and methodology in action. Discover how Clean Wave Org is transforming the construction industry through intelligent design and real carbon reductions.