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Clean Wave Org

Carbon Reframed Framework

Strategic Framework Active

Carbon Reframed

Reframe embedded carbon as a visible, claimable financial asset

Just as TfL reframed the Overground to shift public perception and usage

Your Building is Already a Carbon Asset.

You Just Haven't Claimed It Yet.

Five-Step Framework

Transform embedded carbon into visible financial assets

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Re-map the Mental Model

Just as TfL redrew the Overground into the Tube map, Clean Wave can integrate embedded carbon into the "carbon offset map" — visually and conceptually.

Integrate embedded carbon into offset maps

Position EPD-linked embedded carbon as "already earned" offsets waiting to be claimed

Visual overlays for dormant assets

Show how existing builds sit on top of unclaimed carbon revenue

Carbon Overlay Map design

Buildings as nodes with embedded carbon value and registry eligibility

Carbon Asset Calculator

Calculate your building's embedded carbon value and offset potential

Building Information

Estimated Results

Enter building details to see carbon value estimation

Success Dashboard

Real-time framework adoption and impact metrics

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Total Value Unlocked
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Buildings Registered
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Councils Active
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tCO2e Registered

Adoption Timeline

Regional Distribution

Implementation Roadmap

Your journey to unlocking carbon asset value

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Assessment & Discovery

Evaluate existing buildings, EPD availability, and carbon asset potential. Duration: 2-4 weeks

Building Audit EPD Review Value Estimation
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Framework Integration

Implement Carbon Reframed methodology and establish registry pathways. Duration: 4-6 weeks

System Setup Staff Training Process Design
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Registry Activation

Launch carbon asset registration and begin offset claiming process. Duration: 2-3 weeks

Asset Registration Verification Market Access

Value Realization

Begin generating revenue from carbon assets and scale the program. Ongoing

Revenue Generation Program Scaling Optimization

Ready to Unlock Your Carbon Assets?

Don't leave money on the table. Start your Carbon Reframed journey today.

Limited Time: Early Adopter Benefits

Join the first 50 organizations and receive priority registry access plus reduced implementation fees.

For Councils

Unlock revenue from public buildings and lead community carbon initiatives.

Council Program

For Developers

Maximize project value through embedded carbon monetization strategies.

Developer Suite

For Operators

Transform existing portfolios into carbon-generating assets with proven ROI.

Operator Tools
No upfront costs
2-week assessment
Revenue sharing model